The listing, in context.
Categories, public profile details and the results loaded for the current search, together in one panel.
GBP
Signal Check
Signal Check
A clearer view
of your
Google profile.
Open a business on Google Maps. See the profile details, compare the loaded competition, and turn the findings into an audit worth sharing.
- Free local audits
- No account or API fees
- PDF, HTML and CSV exports
Desktop Chrome · Initial unpacked release · Installation steps
GBP Signal CheckInteractive fictional sample
North Harbour Auto Care
Auto repair shop
Fictional business, demonstration only
Claimed
Captured 2026-10-22 16:00:00 UTCSearch: auto repair north harbour
Fictional sample. These are demonstration values, not live Google Maps results.
How this profile compares
Against 3 loaded organic peers. Each average uses only peers with that metric.
| Metric | Profile | Average | Difference |
|---|---|---|---|
| Rating | 4.7 | 4.83 peers | -0.1 stars |
| Reviews | 86 | 183.73 peers | -53.2% |
| Photos | 12 | 413 peers | -70.7% |
| Categories | 2 | 23 peers | 0.0% |
Business categories
Categories used by peers
Consider only categories that genuinely apply.
- Auto repair shopOn this profile3/3
- Brake shopOn this profile1/3
- Oil change service1/3
- Tire shop1/3
Opening hours
Compare real customer access, not artificial opening hours.
| Day | This business | Peers open |
|---|---|---|
| Mon | 08:00 - 17:00 | 3/3 |
| Tue | 08:00 - 17:00 | 3/3 |
| Wed | 08:00 - 17:00 | 3/3 |
| Thu | 08:00 - 17:00 | 3/3 |
| Fri | 08:00 - 17:00 | 3/3 |
| Sat | Closed | 3/3 |
| Sun | Closed | 0/3 |
45 listed hours per week
Attributes
Services
Business description
Independent vehicle maintenance and repairs.
95%observed profile checks11/12 verified · 1 unknown
Not a Google score. Unknown fields do not reduce the result.
13-point profile checklist
Ownership claimedPresent
Confirm ownership in Business Profile Manager. A missing public claim button does not prove ownership.
Website linkPresent
Use the correct, working business website.
Phone numberPresent
Check that the public number reaches the business.
Opening hoursPresent
Keep normal and holiday hours accurate. Do not extend hours just to match competitors.
Business descriptionPresent
Describe the actual business and its services without keyword stuffing.
Secondary categoriesPresent
Only add categories that accurately describe the business. Competitor categories are ideas to verify, not instructions.
Profile attributesPresent
Confirm the attributes that genuinely apply. Availability varies by category.
Services listedPresent
List relevant services when this profile category supports them.
Business logoPresent
A cover photo is not proof that a logo is set. Confirm in Business Profile Manager.
At least 10 photosPresent
Use current, genuine business photos. Ten is a practical review prompt, not a Google ranking requirement.
Customer reviewsPresent
Ask real customers for honest reviews. Never buy reviews or gate unhappy customers.
Website campaign trackingReview
UTM parameters help attribute website visits. They are not required for rankings.
Booking or appointment linkNot loaded
Useful when appointments are part of the business. This does not apply to every business.
Google identifiers
CID
Not loadedPlace ID
Not loadedKnowledge Graph ID
Not loadedQuick links
Profile checklist
Ownership claimed: Present
Confirm ownership in Business Profile Manager. A missing public claim button does not prove ownership.
Website link: Present
Use the correct, working business website.
Phone number: Present
Check that the public number reaches the business.
Opening hours: Present
Keep normal and holiday hours accurate. Do not extend hours just to match competitors.
Business description: Present
Describe the actual business and its services without keyword stuffing.
Secondary categories: Present
Only add categories that accurately describe the business. Competitor categories are ideas to verify, not instructions.
Profile attributes: Present
Confirm the attributes that genuinely apply. Availability varies by category.
Services listed: Present
List relevant services when this profile category supports them.
Business logo: Present
A cover photo is not proof that a logo is set. Confirm in Business Profile Manager.
At least 10 photos: Present
Use current, genuine business photos. Ten is a practical review prompt, not a Google ranking requirement.
Customer reviews: Present
Ask real customers for honest reviews. Never buy reviews or gate unhappy customers.
Website campaign tracking: Review
UTM parameters help attribute website visits. They are not required for rankings.
Booking or appointment link: Unknown
Useful when appointments are part of the business. This does not apply to every business.
Stop piecing a profile
together by hand.
Google Maps is built to help people choose a business. Auditing one takes a different view: what is present, what can be confirmed, and how it compares with the other listings in the same search.
Gaps without guesswork.
A 13-point checklist separates observed findings from unknown fields. Missing data is not a missing feature.
A report to keep.
Export the evidence and next steps, save an audit locally, or reopen a JSON report later.
Know what the
comparison actually says.
Compare ratings, review counts, photos and categories with the loaded organic results. Each average shows how many businesses supplied that metric.
Explore the categories and attributes peers use. Add only what genuinely fits the business, never a category just because another listing has it.
Explore the comparisonFictional example
| Metric | This profile | Peer average |
|---|---|---|
| Rating | 4.7 | 4.8 |
| Reviews | 86 | 184 |
| Photos | 12 | 41 |
| Categories | 2 | 2 |
3 comparison businesses. A small sample, not a city-wide ranking.
Find the next
useful change.
Review the profile checklist, opening hours, listed services and available attributes. Copy the Google identifiers and open the relevant profile links without searching for them again.
The audit highlights what deserves a closer look. It does not tell a business to invent longer hours or add irrelevant services to improve a score.
A checklist with context.
- Website linkPresent
- Secondary categoriesPresent
- Campaign trackingReview
- Booking linkUnknown
Unknown checks stay outside the score. Some checks will not apply to every business.
From Maps to
a clear client conversation.
A self-contained report brings together the profile, comparison, checklist and practical next steps. Download HTML, save PDF using Chrome's print dialog, or move the results into a spreadsheet.
Small World Marketing · Fictional sample
North Harbour
Auto Care
Google Business Profile audit
What to check next
Website campaign tracking
Confirm whether an appointment link applies
The evidence travels with it.
Capture date. Search wording. Actual comparison count. Unknown fields clearly marked.
Read the full report →Three steps.
One Maps tab.
Load the extension.
Download the ZIP and unzip it. In desktop Chrome, open
chrome://extensions, enable Developer mode, choose Load unpacked, and select the extracted folder. Pin GBP Signal Check in the toolbar.Search, then select.
On Google Maps, search a service and city, then open a business. Click the extension icon to open the audit beside Maps. This grants access to that tab only, not all browsing.
Compare and export.
Scroll the Maps search results to load more businesses, then refresh the audit. Review the findings and export the report. Save JSON to reopen it later.
Chrome extensions do not run in mobile Chrome. The landing page and saved-report viewer work on mobile.
The audit stays
in your browser.
No account. No AI prompt sent to a paid model. No audit upload, remote scoring service or background harvesting.
The extension reads public listing data only after it is activated on a Maps tab. All code ships in the package. Saved reports stay on the device until exported or removed.
Read the tool's privacy details →Before the first audit.
Is it free?
Yes. The extension and report viewer have no subscription, sign-up or paid API calls. Your browser does the analysis.
What can it actually read?
The public listing and search results that Google Maps has already loaded. The available fields vary. If an attribute, service, photo count or ownership flag is not available, the audit says Not loaded instead of treating it as a problem.
Does it compare the top 20?
It compares up to 20 search results already loaded in the Maps tab. Search for a service and city, open a business, and scroll the results to load more. The report records the actual sample size and excludes sponsored listings from averages.
Is this a ranking tracker?
No. A single Maps search is affected by location, wording and personalization. This is a profile audit, not a geo-grid scan or a guarantee of ranking improvements.
Can I share the results?
Yes. Export a self-contained HTML report, print the audit to PDF, or download the comparison as CSV. JSON exports can be reopened in the local report viewer. Review the findings before sharing them with a client.
Where are saved audits kept?
Only in the browser where you saved them, with a maximum of 20. Export JSON for a portable backup. Removing the extension clears its local data. The website viewer has its own local archive.
Will it change my Business Profile?
No. It does not sign into Business Profile Manager, post content, request reviews or edit listings. Only make changes that accurately describe the business.
Why is this a ZIP download rather than a Chrome Web Store link?
This is the initial release. It can be loaded unpacked in desktop Chrome while the store listing is prepared. Google reviews extensions separately; we will link the store listing once it is approved. No store approval is implied.
See the profile.
Know what to check.
Free local analysis by Small World Marketing. Not affiliated with Google.