Safeside.On the map for traffic control.
A traffic-control company with no search presence for the work it does. We built the pages and local signals to put it in front of the contractors who hire it.
Safeside Traffic Control provides traffic-management services across British Columbia.
The company wasn't ranking for traffic-control searches, which left it invisible to the contractors and project managers who book this work online. We built the foundation and the local presence to change that.
Search engine optimization
Doing the work, missing the searches.
Buyers of traffic control look online for a nearby, credible provider. Safeside needed pages to rank and a profile that reads as the obvious local choice.
Where they started
- Not ranking for service-based traffic-control keywords.
- Limited overall search presence.
- No dedicated service pages.
- Few quality backlinks and broken internal linking.
What we did
- Service and location pages. Built and optimized pages for Safeside's services, targeted to the areas it covers.
- Technical SEO. Cleared crawl errors and broken links, tightened internal linking, sped the site up, and added schema markup so search engines could read every page.
- Backlinks and press. Earned authoritative links and press placements to build domain authority from the outside in.
- Citations and NAP. Standardised name, address, and phone listings across trusted directories so the business reads as one consistent entity.
- Google Business Profile. Filled out the profile with details and images to anchor local visibility.
Safeside now owns its brand search outright and ranks on page one for competitive, non-brand terms like “traffic control companies Vancouver” — putting it in front of the contractors and project managers who book this work.
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