Restoration Connection.First on the map, fewer reviews.
A southern-Illinois restoration company we rebuilt end to end: new website, dozens of location pages, local SEO, and Google Ads. Now #1 in the Google map pack for restoration searches around Murphysboro, and pulling 1.8× the paid leads at the same spend.
Restoration Connection handles fire, water, smoke, and mold restoration for homeowners across southern Illinois.
Restoration is an emergency search, won locally on the map and in the ads above it. We took on the full picture: a new website, dozens of location pages for the towns they serve, the local SEO that wins the map pack, and Google Ads (search and Local Services) to drive emergency calls.
Local SEO + Google Ads
Built to own the local map.
When a basement floods, people search and call the first credible name on the map. Restoration Connection needed a page for every service in every town, a Google Business Profile strong enough to lead the pack, and paid coverage above it.
Where they started
- No real SEO foundation, and a website due for a rebuild.
- Dozens of southern-Illinois towns to cover, not one.
- Map competitors carrying more than twice the reviews.
- Paid leads costing more than they needed to.
What we did
- Website redesign. Designed and built a new, faster website (also in our web-design portfolio) structured to rank and to convert emergency visitors into calls.
- Location pages. Built dozens of service-and-town pages across southern Illinois, from smoke-damage restoration to mold remediation, so the site could rank for each local emergency search.
- Technical SEO. Cleared crawl errors and broken links, tightened internal linking, sped the site up, and added schema markup so search engines could read every page.
- Google Business Profile. Optimized the profile, categories, and reviews that decide the map pack, and outranked competitors carrying far more reviews.
- Google Ads + Local Services. Ran search and Local Services Ads tuned to emergency intent, lifting lead flow without raising the budget.
The rebuilt site and its dozens of location pages now lead the local map across southern-Illinois restoration searches, holding the top of the pack even against competitors with more than double the reviews, while the paid side delivers 1.8× the leads at the same spend.
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