Just Like Family.Eight cities, one local leader.
An in-home senior care brand spread across British Columbia and Vancouver Island. We run the local SEO, the Meta ads, and eight Google Business Profiles that put it first for home-care searches across the province.
Just Like Family delivers in-home senior care across British Columbia and Vancouver Island, part of a larger national home-care brand, with offices serving communities from the Tri-Cities to Nanaimo.
Home care is chosen locally and chosen on trust: a family searches for care in their own city, often in an urgent moment, and picks a name nearby that feels safe. The challenge here was scale, eight separate service areas to rank at once, each with its own Google Business Profile, its own competitors, and its own searches. We took on the whole local-search picture across British Columbia and Vancouver Island: the service-and-city pages, the technical foundation, the eight profiles, and Meta ads to keep inquiries flowing.
Local SEO + Meta Ads
Local in eight places at once.
Families search for senior care in their own community: “home care victoria,” “senior care vancouver,” a trusted name close by. Just Like Family needed a page and a profile built to win each of those cities, backed by paid coverage while the rankings compounded.
Where they started
- Eight separate BC and Vancouver Island service areas to rank, not one.
- A Google Business Profile to manage and win in each city.
- High-intent, urgent home-care searches decided locally and on trust.
- Coverage to maintain across the mainland and Vancouver Island at once.
What we did
- Service and city pages. Built and optimized pages for each care service across the BC and Vancouver Island cities Just Like Family serves, from Vancouver and Victoria to Richmond, Delta, and Nanaimo.
- Eight Google Business Profiles. Manage and optimize eight profiles across Tri-Cities & Ridge Meadows, Delta, Langford & Westshore, Fraser Valley, Abbotsford, Richmond & Delta, West Vancouver, and Nanaimo, each tuned to win its local pack.
- Citations and NAP. Standardised name, address, and phone listings across trusted directories so the business reads as one consistent entity.
- Technical SEO. Cleared crawl errors and broken links, tightened internal linking, sped the site up, and added schema markup so search engines could read every page.
- Meta Ads. Ran paid social to reach families researching care and keep inquiries coming in while the organic rankings built.
The program ranks Just Like Family across its BC and Vancouver Island markets, #1 for “just like family vancouver,” #5 for “in home senior care” on the Richmond and Delta page, #5 for “home care victoria,” and #5 for “senior care vancouver,” while the eight profiles keep each city visible on the map.
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