Haven Headache.Built into a migraine resource.
A specialty headache and migraine clinic where deep service and education pages now pull seven-figure search visibility.
Haven Headache & Migraine Center treats headache and migraine patients with a specialty focus that goes far beyond generic urgent-care content.
We built the SEO program around depth: service pages, location pages, and education content that answers the exact migraine questions patients search before they book care. That content now drives substantial non-brand visibility in addition to branded demand.
Search engine optimization
Specialty content that compounds.
Migraine patients search in very specific moments: pregnancy, breastfeeding, perimenopause, medication safety, screens, supplements, and symptoms. Haven needed pages that could meet those searches with clinical depth.
Where they started
- A medical niche where generic content is not enough to earn trust.
- High-volume informational searches that needed clinically useful pages.
- Service and location pages to support the business side of patient acquisition.
- A need to convert visibility into booked consults without thinning the content.
What we did
- Condition and service pages. Built and optimized pages around headache and migraine care, including service and location pages for the markets Haven serves.
- Editorial SEO. Published in-depth migraine resources around pregnancy, breastfeeding, perimenopause, medication safety, magnesium, screens, and supplements.
- Technical SEO. Cleared crawl errors and broken links, tightened internal linking, sped the site up, and added schema markup so search engines could read every page.
- Internal linking. Connected education content back to the clinic's service paths so informational traffic had a clear next step.
Haven now earns traffic from both branded searches and specialty migraine topics. Ahrefs shows top-3 keywords growing 12.6x in 12 months, while pages on pregnancy, breastfeeding, menstrual migraine, magnesium, and menopause now account for the highest organic traffic.
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