Gem Centers.More reach for the mission.
A Plano nonprofit guiding youth through education and mentorship. We built the website and run the Google Ad Grant and SEO that put its programs in front of more families.
Gem Centers is a Plano, Texas 501(c)(3) nonprofit on a mission to transform the lives of youth and the wider community through guidance, education, and mentorship.
Nonprofits live and die on reach: the more families who find the programs, the more lives the mission touches, all on a tight budget. We took on the picture that gets a nonprofit found, the website, the nonprofit Google Ads, and the SEO, so Gem Centers could put its programs in front of the people who need them.
Web + Nonprofit Ads + SEO
Reach for the mission.
A nonprofit needs to be found by the families it serves. We built the site, set up the nonprofit Google Ads to capture relevant searches at no media cost, and laid the SEO foundation to grow reach over time.
Where they started
- A tight nonprofit budget with reach to maximize.
- A website and online presence to build and grow.
- Awareness to raise among the families the programs serve.
- A search foundation to establish for lasting visibility.
What we did
- Website build. Designed and built a website (also in our web-design portfolio) structured to explain the programs and convert visitors into inquiries.
- Nonprofit Google Ads. Set up and run Google Ads for the nonprofit to capture relevant searches and drive program awareness at no media cost.
- SEO foundation. Built and optimized pages and the technical foundation to grow organic visibility for the mission over time.
- Citations and NAP. Standardised name, address, and phone listings across trusted directories so the business reads as one consistent entity.
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