Fleetwood Law.Top of Surrey family law.
A family law firm with low visibility in a competitive city. We built practice-area pages and local signals that earned top positions in Surrey.
Fleetwood Family Law handles divorce, custody, and spousal support matters for clients in Surrey, BC.
Family law is decided locally and chosen on trust, but the firm had low visibility for its key terms and no dedicated practice-area pages. We built the pages, fixed the foundation, and optimized the profile that wins the map.
Search engine optimization
High stakes, low visibility.
People searching for a family lawyer are ready to act. Fleetwood needed pages for each matter type, on a fast site, backed by a credible local profile.
Where they started
- Low visibility for key family-law keywords in Surrey.
- No dedicated pages for divorce, custody, or property division.
- Limited backlinks and domain authority.
- Technical issues: poor internal linking, slow pages, missing metadata.
What we did
- Practice-area pages. Created location-targeted pages for divorce, custody, and spousal support.
- Google Business Profile. Optimized the profile with accurate information and regular posts to lift map visibility.
- Backlinks and press. Earned authoritative links and press placements to build domain authority from the outside in.
- Technical SEO. Cleared crawl errors and broken links, tightened internal linking, sped the site up, and added schema markup so search engines could read every page.
- Citations and NAP. Standardised name, address, and phone listings across trusted directories so the business reads as one consistent entity.
From no organic footing, Fleetwood climbed to top positions for family-law searches in Surrey and now draws hundreds of organic visits a month from people actively looking for a lawyer.
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