The Clark Firm.Found across mid-Michigan.
A personal-injury firm in Lansing that needed to show up for the accident and injury searches that bring in cases. We built the content and local foundation it competes on.
The Clark Law Office represents injury victims across Lansing and mid-Michigan, handling car, truck, and motorcycle accidents, medical malpractice, and wrongful death.
Personal injury is one of the most contested categories in local search, with click costs that run into the hundreds. We built the content, the technical foundation, and the local presence the firm needed to compete for the cases that matter.
Search engine optimization
Competing in a contested category.
Injury searches are high-value and fiercely fought. Clark needed depth on every claim type, a fast and clean site, and a Google Business Profile strong enough to hold the map.
Where they started
- A crowded, high-CPC personal-injury market.
- Practice areas without dedicated, search-ready pages.
- Content gaps on the questions injured people actually search.
- Local signals that needed strengthening to hold the map.
What we did
- Content engine. Published in-depth articles on the questions injury clients ask, from accident next-steps to claim timelines.
- Technical SEO. Cleared crawl errors and broken links, tightened internal linking, sped the site up, and added schema markup so search engines could read every page.
- Backlinks and press. Earned authoritative links and press placements to build domain authority from the outside in.
- Google Business Profile. Optimized the profile and kept a steady stream of new reviews coming in to defend the local pack.
- Citations and NAP. Standardised name, address, and phone listings across trusted directories so the business reads as one consistent entity.
The firm holds a deep footprint across personal-injury search in mid-Michigan, with a Google Business Profile that keeps the reviews and the calls coming.
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