Cactus Club.Top of the local dining search.
A restaurant that should have owned its local dining searches. We standardised the listings, built the authority, and turned the Google Business Profile into a draw.
Cactus Club Cafe is a destination for dining in Vernon, BC.
Reputation in the room wasn't matched online. Inconsistent listings and a thin backlink profile held the restaurant back from the “best restaurant near me” searches that fill tables, and the Google Business Profile was underused.
Search engine optimization
Great in the room, quiet in search.
Diners decide on their phones. We cleaned up the data Google trusts, built authority, and made the profile something people want to tap.
Where they started
- Poor rankings for local dining keywords.
- Inconsistent name, address, and phone data across directories.
- Weak domain authority from few quality backlinks.
- An underused Google Business Profile.
What we did
- Citations and NAP. Standardised listings across local directories and review platforms so every source told Google the same story.
- Backlinks and press. Earned links from food, lifestyle, and business sources, with press that told the restaurant's story.
- Google Business Profile. Refreshed imagery and descriptions, posted specials and seasonal offers, and managed reviews to keep the listing lively.
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