PortfolioSEOCase study

Atmoserra.Found across the Lower Mainland.

A heating and cooling company that wasn't showing up for the services it sells. We rebuilt its local search footprint from the ground up.

SEOLocal SEOTechnical SEO

Heating & Cooling · Lower Mainland, BC

Atmoserra installs and services heating and cooling systems for homes across the Lower Mainland.

Strong work on the ground wasn't translating online. The site barely surfaced for the services Atmoserra actually sells, which left a steady stream of local demand going to competitors. We took on the whole local-SEO picture: the pages, the technical foundation, and the Google Business Profile that wins the map.

Search engine optimization

Invisible for the work they do.

Homeowners search for exactly what they need: furnace repair, AC installation, a name they can trust nearby. Atmoserra wasn't appearing for any of it.

Where they started

  • Not ranking for core heating and cooling service keywords.
  • Low overall visibility in local search.
  • No dedicated service pages to rank.
  • Few quality backlinks and little domain authority.
  • Technical debt: 404s and weak internal linking.

What we did

  1. Service and location pages. Built and optimized pages for each heating and cooling service, targeted to the communities Atmoserra serves.
  2. Technical SEO. Cleared crawl errors and broken links, tightened internal linking, sped the site up, and added schema markup so search engines could read every page.
  3. Backlinks and press. Earned authoritative links and press placements to build domain authority from the outside in.
  4. Citations and NAP. Standardised name, address, and phone listings across trusted directories so the business reads as one consistent entity.
  5. Google Business Profile. Filled out services, added photos, posted regularly, and responded to reviews to win the local pack and the trust that feeds it.

From a standing start, Atmoserra now pulls four-figure monthly organic traffic and holds a steady presence on Google Maps across the communities it serves.

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