PortfolioSEOCase study

AR Pallets.Found for pallet supply.

A pallet supplier and recycler that needed its local search footprint to match the demand from businesses buying, selling, and recycling pallets.

SEOLocal SEOIndustrial

Pallet Manufacturing & Recycling · Surrey, BC

AR Pallets supplies and recycles pallets for commercial and industrial customers in the Lower Mainland.

The search demand is practical and local: businesses want pallets for sale, pallet recycling, and buyers for used pallets nearby. We focused the site and local signals around those high-intent moments.

Search engine optimization

Industrial searches with buying intent.

Pallet searches are not vanity traffic. They come from businesses trying to source, sell, or recycle inventory quickly.

Where they started

  • Industrial service terms with mixed consumer and business intent.
  • Local competitors and directories crowding the results.
  • A need to clarify buy, sell, recycling, and supply services.

What we did

  1. Service intent cleanup. Organized the SEO around pallet sales, recycling, repair, and buyback intent so Google can match the right page to each search.
  2. Technical SEO. Cleared crawl errors and broken links, tightened internal linking, sped the site up, and added schema markup so search engines could read every page.
  3. Citations and NAP. Standardised name, address, and phone listings across trusted directories so the business reads as one consistent entity.
  4. Backlinks and press. Earned authoritative links and press placements to build domain authority from the outside in.

Ready toget found?

Get a free audit of where you rank today, and a clear plan to climb. No pitch, no pressure.