Ali Family Law.Steady climb to the top.
A family law firm missing the high-intent searches that bring in cases. We built the pages and authority to grow its visibility.
Ali Family Law represents clients on divorce, child support, spousal support, and parenting matters in the Surrey, BC area.
The firm wasn't ranking for the high-intent searches that turn into consultations. We built dedicated pages for each matter type and strengthened the local signals that decide who gets the call.
Search engine optimization
Missing the high-intent searches.
Someone searching “divorce lawyer” nearby is ready to talk. Ali needed pages for each matter, on a fast site, behind a credible profile.
Where they started
- Not ranking for high-intent keywords like divorce and child support.
- No service-specific landing pages optimized for local search.
- Weak backlink profile and competitive positioning.
- Technical issues: slow site speed and poor internal linking.
What we did
- Practice-area pages. Created location-targeted pages for divorce, child support, spousal support, and parenting time.
- Technical SEO. Cleared crawl errors and broken links, tightened internal linking, sped the site up, and added schema markup so search engines could read every page.
- Backlinks and press. Earned authoritative links and press placements to build domain authority from the outside in.
- Citations and NAP. Standardised name, address, and phone listings across trusted directories so the business reads as one consistent entity.
- Google Business Profile. Optimized the profile with service details, photos, and regular posts.
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