Right Choice Pools.Ad spend that paid for itself, many times over.
A custom pool builder competing for high-ticket projects. We ran the Meta ads where every few thousand dollars of spend turned into six figures of pool sales.
Right Choice Pools designs and builds custom pools for homeowners across its Florida service area.
Pools are a high-ticket purchase chosen on trust: a homeowner pictures the finished backyard and hires the builder who earns their confidence. The job was to reach those homeowners at scale and convert interest into booked builds. We built and managed the Meta ads, the targeting, the creative, and the lead flow, behind that growth.
Meta Ads
Small spend, six-figure jobs.
A single booked pool can be worth tens of thousands of dollars, so disciplined ad spend pays for itself many times over. We targeted high-intent homeowners and let finished-project creative do the selling.
Where they started
- A high-ticket purchase with a considered decision cycle.
- Reaching homeowners ready to commit to a custom build.
- A competitive local pool market.
- Turning paid-social interest into booked projects.
What we did
- Lead-gen campaigns. Ran Meta campaigns targeting homeowners most likely to invest in a custom pool.
- Audience targeting. Focused on the neighbourhoods and demographics with the intent and means to build.
- Design-led creative. Built ads around finished-pool imagery to sell the outcome buyers are after.
- Conversion tracking. Tracked leads through to booked projects so spend moved toward the campaigns that produced sales.
Every ~$3,000 in Meta ad spend drove ~$200,000 in pool sales, turning a controlled budget into a reliable source of high-ticket builds.
Spend less,book more.
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