Papago.Two-thirds off the cost per lead.
A premium auto-detailing service in a niche market. We educated buyers, tightened targeting, and cut cost-per-lead by 68%.
Papago provides ceramic coating and paint protection for vehicle owners across Arizona.
It's a niche, premium service with selective customers and stiff local competition. We built Meta campaigns that educated buyers on the value of ceramic coating while geo-targeting the cities and demographics most likely to invest — and drove acquisition cost sharply down.
Meta Ads
Educating a selective buyer.
Premium, considered purchases need explaining before they convert. We led with the why — scratch resistance, UV protection, durability — and concentrated spend where the buyers are.
Where they started
- A niche market with selective, premium customers.
- Intense local competition.
- A product that needs educating before it sells.
- Lowering acquisition cost without losing lead quality.
What we did
- Geo-targeting. Focused on high-vehicle-ownership cities — Phoenix, Scottsdale, Tucson — and mid-to-high-income demographics.
- Education-led creative. Built ads and pages around scratch resistance, UV protection, and durability to build trust.
- Pixel + conversion tracking. Set up Facebook pixel and offline conversion monitoring to optimize toward the best audiences.
- Landing pages. Sharpened pages to convert educated interest into booked jobs.
Spend less,book more.
Get a free audit of your ad accounts, and a plan to turn spend into booked jobs. No pitch, no pressure.