The Gutter Team.More leads through peak season.
A seasonal home-service business that needed leads when demand spiked. We grew qualified leads 85% while cutting cost-per-lead.
The Gutter Team provides gutter cleaning and maintenance for homeowners across British Columbia.
Demand swings hard with the seasons, and the local market is crowded. We built Meta campaigns that leaned into seasonal urgency and before/after proof, scaling leads at peak without letting cost or quality slip.
Meta Ads
Catching demand when it spikes.
Seasonal services live or die by timing. We segmented homeowners, led with vivid before/after creative, and pushed urgency right when the weather created it.
Where they started
- Seasonal demand that swings sharply through the year.
- A saturated, competitive local market.
- Maintaining lead quality while controlling cost.
- A niche service to make vivid and urgent.
What we did
- Audience segmentation. Targeted BC homeowners with an interest in home maintenance.
- Before/after creative. Built ads around striking before/after visuals and maintenance videos.
- Seasonal messaging. Timed urgency-driven messaging to peak demand and weather-driven risk.
- Continuous optimization. Monitored and tuned performance through Meta's analytics throughout the season.
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