Dalina.Bookings on the menu.
A caterer in a saturated market with food worth showing off. We turned high-quality creative and retargeting into a 60% lift in bookings.
Dalina provides catering for corporate events, planners, and private occasions across Vancouver.
In a saturated market, the food itself was the advantage — it just needed to be seen by the right audiences. We built visually-led Meta campaigns with sharp segmentation and retargeting to turn appetite into inquiries and bookings.
Meta Ads
Letting the food do the selling.
Great catering sells on sight. We paired high-quality food photography with audience segmentation and retargeting so the right people saw it, more than once.
Where they started
- High competition in a saturated Vancouver catering market.
- Diverse audiences: corporate clients, planners, and individuals.
- A need for high-quality visuals to do the offering justice.
- Turning interest into booked events.
What we did
- Audience segmentation. Segmented by demographics, interests, and behaviours to reach each buyer type.
- Food-first creative. Built ads around high-quality food photography and copy highlighting customizable, dietary-friendly menus.
- Retargeting. Re-engaged previous website and social visitors with clear calls to action.
- Continuous optimization. Monitored and tuned performance through Facebook Insights.
Spend less,book more.
Get a free audit of your ad accounts, and a plan to turn spend into booked jobs. No pitch, no pressure.