Broadway Clinic.Half the cost, more leads.
A wellness clinic selling science-based weight loss and DEXA scans. We cut cost-per-lead by 60% while lifting volume.
Broadway Anti-Aging Clinic offers science-based weight-loss programs and DEXA body-composition scans in Vancouver.
The clinic needed to reach people specifically interested in these services and to raise awareness of offerings many didn't know existed — all in a crowded Vancouver wellness market. We built Meta lead campaigns around precision and proof.
Meta Ads
Awareness and leads, in one channel.
Meta lead forms let us capture interest in the feed and qualify it on the way in. Pixel and offline tracking kept the focus on leads that became clients.
Where they started
- A highly competitive Vancouver health market.
- Reaching clients specifically interested in weight loss and DEXA scans.
- Raising awareness of less-understood services.
- Keeping lead quality high while scaling volume.
What we did
- Lead-form campaigns. Ran Meta lead-form ads targeting health-conscious audiences across Vancouver.
- Conversion tracking. Implemented the Facebook pixel and offline conversion tracking to monitor lead quality.
- Audience segmentation. Segmented by interests in health, fitness, and wellness within specific neighbourhoods.
- Landing pages + creative. Built pages explaining DEXA accuracy and program benefits, with creative emphasizing precision and results.
Spend less,book more.
Get a free audit of your ad accounts, and a plan to turn spend into booked jobs. No pitch, no pressure.