Bauformat.Premium leads, lower cost.
A new entrant in Vancouver's luxury kitchen market. We tracked spend to real leads and cut the cost of each one by nearly half.
Bauformat brings premium German kitchen cabinetry to Vancouver homeowners who value craftsmanship.
As a new entrant in a luxury category, the challenge wasn't volume — it was quality. We built campaigns that reached high-intent, high-income prospects and, critically, tracked which clicks became real leads so the budget could follow what worked.
Google Ads + Meta
Buying the right leads, not the most clicks.
Premium purchases are considered and comparison-heavy. We ran search and social together, with offline conversion tracking telling us which campaigns produced genuine inquiries.
Where they started
- New brand entering a competitive luxury market.
- Needing high-intent prospects, not general curiosity.
- Separating quality leads from low-value inquiries.
- Premium positioning to convey in the ads themselves.
What we did
- Search + social in tandem. Launched targeted Google and Meta campaigns to catch intent and build awareness at once.
- Conversion tracking. Implemented UTM and offline conversion tracking so spend moved toward leads that actually closed.
- Audience targeting. Focused on high-income Vancouver neighbourhoods and the demographics most likely to invest.
- Landing pages + creative. Sharpened landing pages and built premium creative emphasizing German engineering and customization.
Spend less,book more.
Get a free audit of your ad accounts, and a plan to turn spend into booked jobs. No pitch, no pressure.