National Sign.More leads, lower cost-per-click.
A signage company competing for B2B buyers in Seattle. We tightened intent targeting and grew leads 48% while cutting cost-per-click.
National Sign Corp provides custom signage solutions for businesses across the Seattle area.
The challenge was reaching decision-makers in a competitive market, across a wide range of sign types. We built tightly themed Google Ads campaigns around high-intent search and structured the account so each sign category got its own relevant message.
Google Ads
Reaching the people who buy signs.
B2B signage buyers search with intent. We targeted high-intent terms, split ad groups by sign type, and tracked every call and quote so bids followed performance.
Where they started
- Intense local competition in custom signage.
- Reaching business decision-makers, not browsers.
- Many distinct service offerings to advertise.
- Generating quality leads within a defined budget.
What we did
- Intent targeting. Targeted high-intent terms like “custom signs Seattle” and “storefront signs.”
- Category ad groups. Segmented ad groups by sign type — outdoor, indoor, illuminated — for tighter relevance.
- Conversion tracking. Tracked form submissions, calls, and quote requests, then adjusted bids on the data.
- Landing pages. Refined pages with aligned content, CTAs, and project examples.
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